Team Pine Ridge Archery
Team Pine Ridge Archery is not an official team or club. It is a title of a group of hunters that share a similar mindset. These hunters are hardcore because they live for hunting, not because it is cool. If you find yourself day-dreaming of your hunting area and planning your season when it is still 8 months away, you are one of us.
We cannot turn off our passion because the season is over. We spend this time to evaluate what worked and what did not work so that we can do better next year. We plant crops to benefit all of the animals, but strategically position our fall plants for close shots. That is the kind of obsession that a member of “Team Pine Ridge Archery” has. If that is you, we welcome you as our newest member.
There are no dues and no meetings. Your only responsibility as a member is to spread your love for hunting and to never let your passion be snuffed out because of so-called political correctness. Be proud, be a conservationist and be relentless.
BUILT ON FAMILY TRADITION
Pine Ridge Archery is a division of DU-BRO Products, Inc. DU-BRO was founded by Dewey “Orv” Broberg in 1959 and grew to be the leader in hardware and accessories for the model airplane industry. In 1980, DU-BRO added another brand to their line-up of gadgets and “must have” items with the introduction of DU-BRO Pro-Series Fishing & Marine Products. Here they manufactured quality tools and accessories such as leader making tools, rod holders, rod storage systems, lure organizers and much more. As time went on, Dewey and his right hand partner, wife; Mary Lou, decided they would prefer taking on less of the day to day operations and more of the advisory role. Their son, Jim and two daughters, Gayle and Kathy purchased the company from their parents in 1990 and proceeded to take the company into a new era of product development and innovation. They also decided to add a new division to the company and produce products in the archery industry.
The Broberg’s were bowhunters before bow hunting was cool.
They spent many family vacations in the big woods of northern Wisconsin eagerly pursuing the whitetail deer. Even though their success rate was often low, a fire was ignited in young Jim Broberg that has fueled him both personally and professionally since his youth.
Jim took on the role as president of DU-BRO/Pine Ridge Archery Products and fortunately found that he has the same inventive mind as his father. Products for the Pine Ridge Archery catalog are not mulled over in a board room by executives who have never been 30ft up in an old birch tree with a wind chill of 2 degrees. Pine Ridge Archery conducts product development (R&D) meetings in the woods. During annual hunting trips to various locations, the members of “Team Pine Ridge” get together and discuss the pros and cons of current ideas that are on the table for the following year. The Broberg family would not have it any other way.